Genius Sports and Australia’s top soccer leagues have signed a partnership agreement. Under the deal, Genius Sports will collect and manage data from A-League Men and A-League Women‘s matches and distribute it to betting operators.
To aid in the capturing of match data, the two professional soccer competitions have agreed to install optical tracking systems from Genius Sports in soccer stadiums around Australia. The deal is for the 2022-23 season.
Trying to Make Soccer the Most Entertaining Sport in Australia
Michael Tange, the director of strategy and digital at Australian Professional Leagues, said the Genius were “global leaders in data and integrity services” and they were delighted to partner with the data company. Tange added that their vision was to make soccer the most entertaining sport in Australia and that data was a big part of that strategy.
John Curzon, the head of sports technology for Australasia at Genius Sports, said that soccer in Australia was growing rapidly which was evident from rising broadcast, participation, and engagement figures.
He expressed the company’s delight to be partnering with the top professional soccer leagues in Australia, at a stage he described as “critical” for the global expansion of the A-Leagues. Curzon was also looking forward to the prospect of connecting Australian fans with soccer enthusiasts from around the globe.
Monitoring Odds to Detect Suspicious Betting Activity
The A-Leagues integrity partnership is not the first one for Genius Sports. The data provider also works with the English Premier League and the National Football League and has signed more than 600 long-term partnerships and covered 240,000 sports events globally.
One of the perks of working with the Genius Sports system is the ability to monitor the movement of betting odds in real-time and flag suspicious betting activity. Genius Sports’ monitoring technology does this by cross-referencing expected odds with real-time odds and then automatically detects whether something unusual is going on.
Genius Sports was in the news this month after it resolved the English football data dispute with rival data provider Sportradar out of court. Under the terms of the out-of-court settlement, Sportradar got an English football data sub-license but had to cease its off-the-record scouting activities.
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