Dabble, one of Australia’s fastest-growing wagering brands has announced the acquisition of Moneyball Australia to expand its demographic of social media-savvy sports punters who want an interactive wagering experience within a like-minded community.
Introduction to Dabble
- Dabble is one of Australia’s fastest-growing online wagering brands, offering markets across both sport and racing
- Dabble provides an innovative platform that allows its engaged community of customers to interact, contribute content, and share their betting experience together
Key Features of Dabble
- Activity Feed: A social media-like feed that shows the latest bets and tips from followed accounts, where customers can see, interact, and copy bets
- Banter Channels: Dedicated channels within the platform where customers can engage with each other to discuss tips, celebrate wins, and commiserate losses
- Copy Bet: Allows customers to copy a bet from someone they follow with one click, nearly half of all bets taken by Dabble are via Copy Bet
About Moneyball
- Moneyball was Australia’s first platform to offer daily fantasy sports, but due to Covid, it operated as a mobile-only bookmaker since 2021
- Moneyball’s unique position and interactive community element strongly align with Dabble’s unique and immersive social betting offering
Benefits for Moneyball Customers
- Access to Dabble’s innovative product offerings and social network to enhance their social betting experience
- Access to Copy Bet, Banter Channel, Activity Feed, and premium features such as access to Sky Racing within the platform
Dabble CEO on the Acquisition
- The acquisition of Moneyball demonstrates the exciting trajectory for the Dabble brand
- With many of Moneyball’s customers familiar with the community-based element of wagering, Dabble believes there is a tremendous alignment that will appeal to these customers
- Dabble aims to create a stronger community with the acquisition of Moneyball.
Conclusion
- The acquisition of Moneyball forms part of Dabble’s growth strategy to increase its demographic of social media-savvy sports punters
- Moneyball customers will now have access to Dabble’s innovative product offerings and social network to enhance their social betting experience.
- Dabble aims to provide an inclusive, social, and engaging betting experience that appeals to a younger generation of punters.
