Sportradar has entered into a partnership with the Australian Ice Hockey League (AIHL) until the end of the 2024 AIHL season. It is the tenth hockey collaboration for the global leader in delivering sports content and data to federations, betting operators, and media companies.
Connected Stadium Technology
The company will offer its Connected Stadium technology to fans and ice hockey teams in Australia. Connected Stadium is Sportradar’s end-to-end platform that offers automated video production and graphics to the leagues and competitions it works with.
The sports data analytics company will install the Connected Stadium automated camera system in six Australian ice hockey venues. The O’Brien Icehouse in Melbourne will be the first one to get Sportradar’s technology platform that creates, digitalizes, and delivers content to sports fans.
Synergy Platform for Coaching and Scouting
Under the partnership agreement, all eight AIHL teams will also benefit from the Synergy platform that’s used for scouting and coaching. The Synergy coaching and scouting platform will help teams find the right players, as well as give them data about how well each individual in their own teams is performing.
The AIHL will also be allowed to access Sportradar’s Universal Fraud Detection System in addition to the Synergy and the Connected Stadium platforms.
Raising the Profile of Ice Hockey in Australia
Sportradar, usually known for working with sports betting providers and media companies, also works with national leagues and federations. In addition to AIHL, Sportradar has signed partnerships with the MLB, as well as some of the most popular soccer leagues in Europe, including the Austrian Bundesliga, Liga Portugal, the Dutch Eredivisie, the Greek Super League, etc.
David Edwards, who is the director of sports media and partnerships at Sportradar for Oceania, said that “the suite of industry-leading technology solutions” they will provide will help the AIHL engage more fans and increase the popularity of ice hockey in Australia.
He added that this latest partnership was an excellent opportunity for the company to show its “expertise and technological capabilities” when it comes to supporting leagues and competitions in Australia and the region.
Peter Hartshorne, AIHL chairman, said that they were ramping up their efforts to raise the profile of the AIHL and were also in the process of adding two more teams to the league. That’s why they needed to have “the right technological solutions” to make that happen.
Hartshorne added that Sportradar had an amazing track record when it came to working with some of the most popular sports leagues in the world, and he was confident that the Sportradar – AIHL partnership will give positive results in the next few years.
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